MEMBERSHIP BY INVITATION
Make smarter growth decisions with real-time founder insights.Make better growth decisions from what founders are learning in real time.
Every quarter, founders share what's working across brand, owned audience, distribution, partnerships, GTM, and AI through an ONDA Check-In.
ONDA transforms those collective learnings into personalized benchmarks, emerging signals, curated opportunities, and strategic support, helping members make better decisions before the rest of the market catches up.
No invite code? Join the Waitlist
Built by Katrin Kaurov, founder of Frich. All member responses remain private.
An invite code is the opportunity to be considered — not membership itself.
Membership becomes active after your first Onda Check-In and approval.
Private. Invite-only. Updated every week.
Member Question
What's the single highest-leverage move you've made to build owned audience in the last 6 months?
Private. Invite-only. Updated every week.
Member Question
What's the single highest-leverage move you've made to build owned audience in the last 6 months?
How ONDA Works
One short Check-In each quarter. Better decisions all year.
Receive an Invite
Enter your invite code, create your account, and begin your first ONDA Check-In.
Share What's Working
Reflect on what's working, what's changing, and what you're learning across brand, audience, partnerships, distribution, GTM, and AI.
ONDA Connects the Dots
We identify emerging patterns across hundreds of founder experiences and transform them into personalized benchmarks, member Signals, opportunities, and strategic guidance.
Get Better Every Quarter
Complete one Check-In every 90 days to unlock new benchmarks, fresh Signals, evolving trends, and a continuously improving picture of where your company stands.
What Members Are Seeing Before Everyone Else.
Every quarter, founders privately share what's changing inside their companies. ONDA identifies the patterns, uncovers emerging opportunities, and returns those learnings back to members before they become common knowledge.
SIGNAL
Founders are replacing paid acquisition with newsletter partnerships months earlier than last year.
PATTERN
Teams shipping weekly founder content report shorter enterprise sales cycles.
OPPORTUNITY
Seven founders are currently looking for B2B AI newsletter partners.
SIGNAL
Members are moving SDR budget into founder-led LinkedIn content and seeing higher reply rates.
PATTERN
Founders swapping generic AI copilots for narrow, workflow-specific agents report faster team adoption.
The advantage isn't one insight.
It's recognizing the patterns before everyone else does.
Katrin Kaurov
Founder, ONDA
Founded by Katrin Kaurov
Why We Built ONDA
After building Frich into a community of more than 2 million members and a creator network of over 70 creators, Katrin spent years working alongside founders building modern companies.
Then AI changed everything.
Building products became dramatically easier. A single founder could now build in weeks what once required an entire engineering team.
But while creating products became easier, getting those products discovered, trusted, and adopted did not.
The founders succeeding weren't simply building better software. They were building stronger brands, owned audiences, distribution, partnerships, creator ecosystems, and the judgment to know which opportunities actually mattered.
Public advice wasn't enough. Podcasts, LinkedIn posts, and startup content explained what had already worked—but rarely what founders were learning right now while building.
That's why ONDA exists.
Every quarter, founders privately share what they're actually learning. ONDA identifies the patterns, surfaces personalized benchmarks, emerging Signals, meaningful opportunities, and strategic support that help founders make better decisions and build companies people discover, trust, and remember.
Every new member receives a complimentary 30-minute strategy session after completing their first approved ONDA Check-In. Someone from the ONDA team will email you to schedule it.
FROM INSIGHT TO EXECUTION
Need help putting those insights into action?
Some founders leave their strategy session with a clear plan—and decide they want a partner to help execute it.
ONDA Premium is an ongoing strategic partnership for founders who want hands-on support turning insights into action.
Through recurring strategy sessions, custom playbooks, execution guidance, accountability, and ongoing collaboration, we help founders accelerate the initiatives that matter most.
Every Premium engagement begins only after the complimentary strategy session, when both sides believe there's a strong fit.
Limited capacity. Available only to active ONDA members after their initial strategy session.
The Member Journey
Learn
Complete your ONDA Check-In each quarter.
Discover
Receive benchmarks, Signals, and opportunities.
Strategize
The ONDA team will email you to schedule your complimentary strategy session.
Partnership
Get ongoing support to execute what matters.
BEFORE YOU JOIN
Who is ONDA for?
ONDA is designed for founders who are actively building and growing companies. It's best suited for founders who want to strengthen their brand, audience, distribution, partnerships, go-to-market strategy, and AI adoption by learning from what other founders are discovering in real time. Whether you're pre-seed or scaling an established company, you'll get the most value if you're willing to share what's working, learn from others, and continuously improve your strategy.
How do I get an invite code?
Invite codes are shared through LinkedIn, select founder communities, and existing ONDA members. Don't have one yet? Join the waitlist and we'll reach out as invitations become available.
How much time does membership require?
Your first Onda Check-In is quick. After that, members complete one Check-In every quarter to keep their membership active. New members also receive a complimentary 30-minute strategy session after completing their first approved Check-In. Someone from the ONDA team will email you to schedule it.
Why is membership free?
Every new member makes ONDA more valuable. As the network grows, the benchmarks, patterns, and opportunities become more useful for every founder. Some founders later choose to continue with ONDA Premium for ongoing strategic support, but there's never any obligation.
Ready to join ONDA?
Enter your invite code to begin your membership.
Complete your first Onda Check-In to unlock personalized benchmarks, member insights, meaningful opportunities, and a complimentary strategy session with the ONDA team. Someone from the ONDA team will email you to schedule it.